Doing it yourself vs. hiring Sakativa.
When does DIY marketing actually make sense — and when does it cost more than it saves?
- A plan built for you
- One professional team
- Your accounts stay yours
The DIY math
Every owner who DIYs their marketing makes the same trade: time, attention, and learning curve in exchange for cash. The trade looks great in year one, when you're small and time-rich. It looks worse in year two, when revenue depends on you closing deals and you're spending Wednesday afternoon learning Meta Ads Manager.
| DIY | Sakativa | |
|---|---|---|
| Time required from you | 15–25 hrs/wk | 30 min/wk |
| Software costs | $400–1,200/mo | Included |
| Channels you can realistically run well | 1–2 | All 8 |
| Learning curve | Months per channel | None |
| Senior strategy input | None | Weekly |
| Opportunity cost | High — you stop selling | Low — you keep selling |
When DIY makes sense
If you genuinely love marketing, have the time, and only need one channel (e.g. just Google Ads for now), DIY can work for a year or two. The moment you need 3+ channels — or the moment your time is worth more in sales conversations than in Meta Ads Manager — the math breaks.
Honest signs DIY has run its course
- You're spending 10+ hours a week on marketing and revenue isn't compounding
- You haven't shipped a new ad creative in 30+ days
- Your Google Business Profile hasn't been updated in 60+ days
- You don't know your real cost per acquisition by channel
- You've thought 'I need to learn SEO this quarter' three quarters in a row
- You're losing deals to a competitor who is clearly running more campaigns than you
Common questions
Will I lose what I built in-house?+
No. We adopt your existing accounts, keep what's working, and rebuild what isn't. Your data, your history, your ad accounts — all yours. We just take it over.
What if I want to stay involved?+
Most owners stay involved at the strategy level — the weekly 30-min call. The day-to-day execution comes off your plate. You decide where on that spectrum makes sense.
Can I keep one channel and outsource the rest?+
Yes. Plenty of clients keep, say, organic social in-house because it's their voice. We cover everything else.
Let’s make it happen
Your next chapter starts here.
Your marketing department, handled by professionals. Let’s build a focused plan for your business.
- A tailored proposal
- Clear scope and reporting
- Your accounts stay yours