The numbers we report on every week.
These are the metrics we live and die by — and the ones we report to every client in plain English.
3.4x
Avg blended ROAS
+62%
Lead volume / 6 mo
−41%
Cost per lead vs prior quarter
94%
Client retention at 12 mo
What we measure (and report) weekly
- Cost per lead by channel
- Cost per acquisition (with margin overlay)
- Pipeline value and pipeline velocity
- Map Pack ranking by service area
- Organic traffic and conversion rate
- Blended ROAS across paid channels
Why these metrics and not vanity numbers
Most agencies report impressions, click-through rate, and reach because those numbers always go up. We report leads, cost per acquisition, and pipeline value because those are the numbers your accountant cares about. If a metric doesn't move revenue or cost, it doesn't make the weekly report.
How we benchmark by channel
| Channel | Primary KPI | Healthy range |
|---|---|---|
| Google Ads (search) | Cost per qualified lead | $15–$80 depending on industry |
| Local Services Ads | Cost per booked job | $35–$120 |
| Meta Ads (lead-gen) | Cost per qualified lead | $8–$45 |
| Meta Ads (e-commerce) | Blended ROAS | 2.5x–5x |
| SEO | Organic conversions / mo | Up 30–80% in 90 days |
| Google Business Profile | Map Pack rank + call volume | Top 3 in 60–120 days |
Reporting FAQs
How often do I see the dashboard?+
Live, 24/7. You get an AgencyAnalytics dashboard the day onboarding completes — and we walk it together on every weekly call.
Do you report on attribution?+
Yes. We use a blend of platform-reported conversions, GA4, server-side GTM, and call tracking to triangulate. No single number is perfect, so we present the range.
Can I export the data?+
Anytime. CSV export is one click in the dashboard, and we send a monthly PDF summary for stakeholders who don't log in.
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