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Service 02 of 08 — What We Do
Google Ads, run by senior operators — not the agency intern.
We rebuild your account structure, fix the tracking, ship better ads, and tune bids around your real margins every single week. The result is fewer wasted clicks and a cost-per-acquisition you can actually report on.
- Scope built around you
- Senior US-based strategists
- Cancel anytime — month to month
Google Ads, Performance Max & YouTube
- Google Ads
- Google Analytics
- YouTube
Focused
A plan for your goals
Weekly
Strategy and reporting
Yours
Accounts and data
The overview
What this service actually is.
Google Ads is the single largest paid acquisition channel on the internet, and the one most often run badly. The platform's defaults push you toward broad match, automated bidding, and Performance Max — all of which Google profits from whether or not they make you money. Without senior hands on the wheel, the platform will happily spend your budget on traffic that never converts.
Sakativa's Google Ads management is structured around three things the platform will not do for you: clean conversion tracking, disciplined account structure, and weekly human review of what's actually closing. Every account we manage gets server-side conversion tracking, a rebuilt campaign architecture, and a real human reading the search-terms report every week — not a script.
Why it matters
Why most Google Ads accounts leak 30–60% of their spend
Three failures account for most of the waste we see when we take over an account. First, conversion tracking is wrong — usually firing on form views instead of submissions, or counting the same lead twice. Second, the campaign structure is too loose — broad match keywords with no negative-keyword discipline pull in traffic for terms the business has no business bidding on. Third, the bid strategy is set to 'maximize conversions' before there's enough conversion data for the AI to optimize on, so Google spends your budget learning instead of converting.
Fixing those three things — before launching anything new — is usually worth a 25–40% lift on its own. That's the work most agencies skip because it doesn't look impressive on a kickoff call.
01 — Tracking that survives iOS, ad blockers, and the cookie purge
Server-side conversion tracking on every account.
We set up server-side Google Tag Manager and Enhanced Conversions so Google's bidding AI gets clean signal even when browsers strip cookies. Without this, smart bidding optimizes on noise — and your CPA quietly drifts up every quarter.
- Server-side GTM container deployed and verified
- Enhanced Conversions with hashed first-party data
- Offline conversion imports from your CRM when applicable
02 — Account structure with negative-keyword discipline
Built around what closes, not what clicks.
We rebuild your account around tight themed ad groups, real negative-keyword lists, and conversion-based bid strategies that only get switched on once Google has the signal it needs. Then we review the search-terms report every single week and prune what isn't working.
- Themed ad groups with single-keyword intent
- Weekly negative-keyword additions from real search terms
- Bid strategies matched to account maturity, not Google defaults
How we run it
Live in 14 days. Tuned every week after that.
Step 01
Audit + tracking fix
We audit structure, rebuild tracking, and prune the waste before spending another dollar.
Step 02
Launch + learn
Campaigns launch with conservative bids and aggressive measurement. First 30 days are about clean signal.
Step 03
Scale what works
We promote winning ad groups, kill losers, and reinvest in the keywords that drive booked revenue.
No surprises
Exactly what you get — and what you don't.
Your written proposal defines the deliverables, management investment and any third-party costs. Ad spend is separate and paid directly to the platforms. We recommend the right scope for your business before work begins.
What's actually included
- Full account audit + rebuild (structure, tracking, bid strategy)
- Server-side conversion tracking deployment
- Weekly search-terms review and negative-keyword pruning
- Ad copy and extension testing on a rolling cadence
- Landing-page conversion review (we'll edit your site too — see Web Development)
- Monthly CPA + ROAS reporting in plain English
Honest about what's not
What's not included
- Ad spend (paid directly to Google)
- Display creative production beyond standard responsive ads
- Long-form video production for YouTube ads
Best for
Who this service is built for.
- Any business with a measurable cost-per-lead target
- Service businesses with a real follow-up and sales process
- E-commerce brands with healthy margins and clean product data
- B2B companies running demo-request or content download funnels
Illustrative scenario — not a client result
How we cut a B2B services account's CPA by 41% in 60 days
A regional consulting firm came to us spending $14,500/mo on Google Ads with a self-reported cost per qualified lead of $620. The actual number, once we audited tracking, was closer to $880 — they were counting form views, not submissions.
We rebuilt tracking, killed three Performance Max campaigns Google was burning budget on, and rebuilt search around tight themed ad groups for their five highest-value service lines. Inside 60 days the cost per qualified lead dropped to $362 and weekly call volume from Google Ads doubled.
$362
Cost per qualified lead
−41%
CPA vs prior quarter
2x
Weekly call volume from Google
This is an illustrative planning scenario, not a verified Sakativa client result. Actual outcomes depend on market, budget and execution.
Questions about Google Ads
The honest answers to the questions we get most often on discovery calls.
Is ad spend?
No. Management is included; ad spend goes directly to Google. Most clients run between $2,500 and $15,000/mo in Google Ads spend.
Will you use Performance Max?
Sometimes. PMax works for some accounts and burns budget on others. We don't run it because Google's rep recommends it — we run it when conversion data and feed quality support it.
How long until I see meaningful results?
Tracking and structure fixes show up in the first 30 days. Bid-strategy maturity (and the CPA drop that comes with it) usually lands between days 45 and 90.
Will I keep my Google Ads account if I leave?
Always. The account is yours, in your name, on your billing. We have access; we don't own it. Cancel and we hand over admin.
Do you make landing pages?
Yes — landing page work falls under our Web Development & Management service, which is. You don't pay extra for a campaign-specific landing page.
What if I'm already running a successful campaign?
We don't blow it up. Sakativa's first move is always an audit, not a rebuild. If something is working, we leave it and focus on the gaps.
Bundled with
What pairs with this.
Service 03
Meta Ads
Facebook and Instagram campaigns that drive booked calls and qualified leads — not likes.
Read moreService 01
Local Services Ads
Pay-per-lead placements above Google's paid search results, with the Google Guaranteed badge.
Read moreService 04
SEO — On-Page & Off-Page
Technical, on-page, content, and off-page SEO that compounds over months and years.
Read moreService 07
Web Development & Management
Website builds, redesigns, unlimited edits, hosting, security, and conversion tuning.
Read moreAll 8 services
The full Sakativa service stack.
The engine
One system from first click to booked revenue.
01 // HIGH-INTENT CAPTURE
We show up where buyers are already searching.
Google Search, Local Services Ads and Maps catch people ready to call. Meta reaches them before they start comparing.
Google Ads
Maps + GBP
Local Services
Meta Ads
02 // SPEED-TO-LEAD
Speed-to-lead
Every form and call lands in your CRM with an instant text-back.
03 // PAGES THAT CONVERT
Pages that convert
Fast landing pages built, hosted and tested on your brand.
04 // WEEKLY REPORTING
Weekly reporting
Cost per lead, per booking and per sale — reviewed every week.
05 // YOUR ACCOUNTS
Your accounts
Ad accounts, pages and data stay 100% yours. Month to month.
Ad creative
Ads written for the customer you actually want.
Tap an industry to see how a campaign looks in the feed and how the numbers move down the funnel.
Austin, TX
Illustrative exampleSpent
$0
Leads
0
Cost / lead
$41.06
Leads
151
Booked
64
Sales
38
Pipeline
Every click traced to a job on your calendar.
Ad clicks
Search, Maps, LSA, Meta
Calls & forms
Tracked and recorded
Booked jobs
Text-back in seconds
Revenue
Reported weekly
Let’s make it happen
Add Google Ads to your stack.
Let’s scope Google Ads around your goals, with one professional team and clear reporting.
- A tailored proposal
- Clear scope and reporting
- Your accounts stay yours