Service 07 of 08 — What We Do

Web development and ongoing management — both, in one plan.

Build a new site or take over the one you have. Either way you get unlimited small edits, secure managed hosting, daily backups, page-speed tuning, security patching, and a quarterly conversion-rate review on your highest-traffic pages.

Book a 15-min call Get a proposal

Scope built around you
Senior US-based strategists
Cancel anytime — month to month

Every major web platform

WordPress
Shopify
Webflow
WooCommerce

Focused

A plan for your goals

Weekly

Strategy and reporting

Yours

Accounts and data

The overview

What this service actually is.

Most growing businesses are stuck somewhere between a site that's two years out of date and a quote from a web agency that wants $25,000 and four months. We do both ends of that spectrum inside the same agreed scope: we'll build you a new site when it's the right call, and we'll manage the one you have when it isn't.

Ongoing management is the part most agencies don't offer because it's unsexy and high-volume. Sakativa clients send us small edits (text changes, new pages, image swaps, new sections) and we ship them — most inside two business days. Underneath, the site is hosted on managed infrastructure with daily backups, weekly security updates, uptime monitoring, and quarterly conversion-rate audits on your top landing pages.

Why it matters

Why your website is the most ignored part of most marketing programs

Every other channel — Google Ads, Meta Ads, SEO, LSAs, GBP — eventually sends someone to your site. If the site is slow, the form is broken, the CTAs are buried, or the page took 6 seconds to load on mobile, that channel performance collapses. The site is the conversion ceiling for everything else you spend on.

And yet 'website work' usually happens twice a decade in a big redesign cycle, then disappears between projects. We make it continuous: page-speed tuning monthly, conversion-rate review quarterly, security patching weekly, edits whenever you need them.

01 — Build or adopt

New site builds or take-over of what you have.

When a new build is the right call, we design, develop, and launch a modern, fast, conversion-tuned site on WordPress, Webflow, or a stack tuned to your team. When your existing site is fine, we adopt and manage it — there's no upsell to a rebuild that doesn't need to happen.

WordPress, Webflow, Shopify, or custom builds
Mobile-first, performance-tuned (Core Web Vitals green)
Conversion-aware design — every page has a job

02 — Unlimited edits + managed hosting

Send us a Loom; we ship the edit.

Text changes, image swaps, new sections, new landing pages — most ship within two business days. Hosting, backups, security updates, and uptime monitoring run quietly in the background. You stop thinking about the site as a project and start using it as a tool.

Unlimited small edits (most ship same-week)
Daily backups + weekly security patching
Managed hosting included (no separate Cloudflare/WP-Engine bill)
Quarterly CRO review on your top 5 landing pages

How we run it

Live in 14 days. Tuned every week after that.

Step 01

Migrate or adopt

We take over your existing site or migrate to fast managed hosting in the first 2 weeks.

Step 02

Edit cadence

Slack us edits any time. Most ship inside 2 business days, all logged transparently.

Step 03

Continuous CRO

Quarterly conversion audits on your top landing pages — A/B-tested where traffic supports it.

No surprises

Exactly what you get — and what you don't.

Your written proposal defines the deliverables, management investment and any third-party costs. Ad spend is separate and paid directly to the platforms. We recommend the right scope for your business before work begins.

What's actually included

New website builds when it's the right call
Adoption + management of existing sites (WP, Webflow, Shopify, custom)
Unlimited small edits (text, images, sections, new pages)
Managed hosting with daily backups and 99.99% uptime SLA
Weekly security patching + plugin updates
Core Web Vitals monitoring and ongoing speed tuning
Quarterly conversion-rate review of top 5 landing pages

Honest about what's not

What's not included

Full-platform migrations with data architecture overhauls (separate scope)
Custom integrations that take more than ~10 dev hours (we'll scope and quote separately)
Third-party domain or SSL costs (passed through at cost)

Best for

Who this service is built for.

Business owners who want their site to stop being a project they avoid
Operators using Google Ads or SEO who need landing pages on demand
Multi-location businesses needing consistent edits across many pages
Anyone tired of $200/hr web invoices for 20-minute edits

Illustrative scenario — not a client result

B2B services firm: from 11-second load time to a Core Web Vitals green light

A consulting firm came to us with a beautiful but bloated site — hero video, custom JS, 11-second mobile load time, and Google Ads quality scores in the basement. The team had been quoted $18,000 for a 'speed redesign.'

We didn't rebuild. We optimized images, swapped the hero video for a lighter MP4 + poster, deferred non-critical JS, cleaned up 70+ plugin dependencies, and tightened caching. Mobile load time dropped to 1.4 seconds, Core Web Vitals turned green across the site, and Google Ads quality scores climbed from 4/10 to 8/10 within 60 days — which on its own dropped CPA 22%.

1.4s

Mobile load time

8 / 10

Google Ads quality score

−22%

Google Ads CPA from quality alone

This is an illustrative planning scenario, not a verified Sakativa client result. Actual outcomes depend on market, budget and execution.

Questions about Web Development & Management

The honest answers to the questions we get most often on discovery calls.

Will you build me a new site?

Yes when it's the right call. Sometimes the existing site is fine and a rebuild would be a waste. We'll tell you straight either way.

What platforms do you work on?

WordPress, Webflow, Shopify, and custom React/Next builds. We pick the platform that fits your team, not what's easiest for us.

What does 'unlimited edits' actually mean?

Text, images, new sections, new pages, form changes, layout tweaks — send us the edit, we ship it. Larger projects (a brand-new template, a custom feature) we scope separately so expectations are clear.

Is hosting really included?

Yes — managed hosting on enterprise-grade infrastructure, with daily backups and uptime monitoring. No separate hosting bill from us.

Can I keep my current developer?

Yes. We're happy to work alongside an internal dev or freelancer if you have one you trust.

What about Shopify or e-commerce?

Yes. Shopify management is included in the same scope — theme edits, app management, product page tuning, conversion review.

Bundled with

What pairs with this.

Service 04

SEO — On-Page & Off-Page

Technical, on-page, content, and off-page SEO that compounds over months and years.

Service 02

Google Ads

Search, Performance Max, and YouTube campaigns built around margin — not vanity clicks.

Service 03

Meta Ads

Facebook and Instagram campaigns that drive booked calls and qualified leads — not likes.

Service 08

Weekly Strategy Sessions + Daily Slack

30 minutes a week with your strategist on Zoom, plus daily Slack access between calls.

Talk to a strategist Get a proposal

All 8 services

The full Sakativa service stack.

1Local Services Ads 2Google Ads 3Meta Ads 4SEO — On-Page & Off-Page 5Google Business Profile 6Google Maps Rankings 7Web Development & Management 8Weekly Strategy Sessions + Daily Slack

The engine

One system from first click to booked revenue.

01 // HIGH-INTENT CAPTURE

We show up where buyers are already searching.

Google Search, Local Services Ads and Maps catch people ready to call. Meta reaches them before they start comparing.

Google Ads

Maps + GBP

Local Services

Meta Ads

02 // SPEED-TO-LEAD

Speed-to-lead

Every form and call lands in your CRM with an instant text-back.

03 // PAGES THAT CONVERT

Pages that convert

Fast landing pages built, hosted and tested on your brand.

04 // WEEKLY REPORTING

Weekly reporting

Cost per lead, per booking and per sale — reviewed every week.

05 // YOUR ACCOUNTS

Your accounts

Ad accounts, pages and data stay 100% yours. Month to month.

Ad creative

Ads written for the customer you actually want.

Tap an industry to see how a campaign looks in the feed and how the numbers move down the funnel.

Summit Heating & Air

Every click traced to a job on your calendar.

Ad clicks

Search, Maps, LSA, Meta

Calls & forms

Tracked and recorded

Booked jobs

Text-back in seconds

Revenue

Reported weekly

Let’s make it happen

Add Web Development & Management to your stack.

Let’s scope Web Development & Management around your goals, with one professional team and clear reporting.

Get my marketing plan Talk to a strategist

A tailored proposal
Clear scope and reporting
Your accounts stay yours