Service 03 of 08 — What We Do

Meta Ads that move pipeline — not just impressions.

Facebook, Instagram, and Messenger campaigns built around an irresistible offer, the creative to sell it, and the audience architecture to scale it. Plus the Conversions API plumbing most agencies still skip.

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Scope built around you
Senior US-based strategists
Cancel anytime — month to month

Facebook and Instagram campaigns

Meta
Facebook
Instagram
WhatsApp

Focused

A plan for your goals

Weekly

Strategy and reporting

Yours

Accounts and data

The overview

What this service actually is.

Meta Ads is the most under-leveraged demand-generation channel for small and mid-sized businesses in the country. It's also the most volatile. Apple's iOS 14 release in 2021 broke the easy attribution most marketers were relying on, and the platform has been a creative-testing arms race ever since. Most accounts that 'used to work' stopped working not because Meta got worse, but because their creative stopped fresh and their tracking quietly went stale.

Sakativa runs Meta Ads with three commitments: a real offer worth advertising, fresh creative shipping weekly, and the Conversions API + server-side pixel setup that keeps the bidding AI fed. Without all three, Meta is a slot machine. With all three, it's the cheapest qualified-lead channel in your stack.

Why it matters

Why creative fatigue — not the algorithm — kills most Meta accounts

Meta's algorithm is exceptionally good at finding people who will respond to a given ad. What it can't do is find them forever. Every creative has a shelf life — usually 4–8 weeks before frequency climbs, CTR drops, and CPM spikes. Most agencies ship a campaign at launch and then ride it until the numbers collapse. We treat creative as the deliverable, shipping 3–5 new angles every month so the account never relies on a single hook.

The second silent killer is tracking. iOS 14 cut the data Meta sees from web events by roughly half. The Conversions API, properly deployed, restores most of that — but it has to be set up correctly with deduplication, event matching, and first-party data. We rebuild that pipe on every account we take over.

01 — Offer + creative system

We build the offer, then build the creative around it.

Every Meta engagement starts with offer work — what are we promising, to whom, and why right now. Then we produce 3–5 static and video creatives per month tuned to that offer, with deliberate variation in hook, format, and proof.

Offer development with you on the kickoff call
3–5 fresh creatives produced and tested every month
Hook, format, and proof variation tracked per creative

02 — Audience architecture + Conversions API

Cold, warm, and retargeting stacks layered correctly.

We build a three-tier audience structure with budget allocated by funnel stage, then keep the bidding AI fed with clean Conversions API data so it can actually optimize. Most accounts we take over have one of those pieces broken — usually both.

Conversions API + server-side pixel with deduplication
Lookalike audiences built from your real high-value buyers
Three-tier funnel structure (cold, warm, retargeting)

How we run it

Live in 14 days. Tuned every week after that.

Step 01

Offer + tracking

We pin down the offer and rebuild your Conversions API + pixel setup so the data feeding bids is real.

Step 02

Launch creative round 1

3–5 angles ship in week 2 — different hooks, different formats, same offer.

Step 03

Weekly creative testing

New angles roll in each month. Tired ones come down. Winners get more budget.

No surprises

Exactly what you get — and what you don't.

Your written proposal defines the deliverables, management investment and any third-party costs. Ad spend is separate and paid directly to the platforms. We recommend the right scope for your business before work begins.

What's actually included

Conversions API + server-side pixel setup
3–5 fresh static or video creatives every month
Cold, warm, and retargeting campaign architecture
Lookalike audience building from CRM or pixel data
Weekly creative review and rotation
Monthly Meta-only reporting in plain English

Honest about what's not

What's not included

Ad spend (paid directly to Meta)
High-production video shoots (we'll partner for those when needed)
Influencer or creator paid partnerships

Best for

Who this service is built for.

B2C brands with a clear offer and healthy margin
Local service businesses (HVAC, dental, med spa, fitness)
Coaches and consultants selling high-ticket programs
DTC e-commerce with creative-friendly products

Illustrative scenario — not a client result

Coaching practice: from $18 cost per call to $4 in 8 weeks

A business coach running Meta Ads to her own webinar funnel was paying $18 per booked sales call and watching show-up rates drop. The funnel was sound; the creative was tired (same hooks for 5 months) and the pixel was misfiring on the new GHL form.

We fixed the pixel with Conversions API, killed the three exhausted creatives, and shipped a new set of testimonial-led short videos. By week 8 the cost per booked call had dropped to $4.10 and show-up rate climbed from 47% to 68%.

$4.10

Cost per booked sales call

68%

Show-up rate

8 wks

Time to results

This is an illustrative planning scenario, not a verified Sakativa client result. Actual outcomes depend on market, budget and execution.

Questions about Meta Ads

The honest answers to the questions we get most often on discovery calls.

Will you produce video creative?

Yes. Short-form static and video creatives are included — concepting, copy, edit, and ship. We don't run high-production studio shoots; for those we partner with a video team and bill at cost.

What's a typical CPL?

Wildly category-dependent. Local services usually land $8–$30 per booked lead, coaching $4–$15 per call, DTC $1.50–$8 per purchase. We project a range on your discovery call.

Do I need to provide creative?

Helpful but not required. We can shoot phone-grade testimonial and product clips that perform well — and most do.

What about Conversions API?

Standard on every account. If you don't have it, we set it up. If you have it broken, we fix it.

Will you run Messenger or WhatsApp ads?

Yes when they make sense — usually for local services with high-intent customers. Most accounts are better served by website conversions or lead-form campaigns.

Can I see ad performance live?

Yes — you keep admin access to your Meta Business Manager throughout the engagement.

Bundled with

What pairs with this.

Service 02

Google Ads

Search, Performance Max, and YouTube campaigns built around margin — not vanity clicks.

Service 04

SEO — On-Page & Off-Page

Technical, on-page, content, and off-page SEO that compounds over months and years.

Service 07

Web Development & Management

Website builds, redesigns, unlimited edits, hosting, security, and conversion tuning.

Service 08

Weekly Strategy Sessions + Daily Slack

30 minutes a week with your strategist on Zoom, plus daily Slack access between calls.

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All 8 services

The full Sakativa service stack.

1Local Services Ads 2Google Ads 3Meta Ads 4SEO — On-Page & Off-Page 5Google Business Profile 6Google Maps Rankings 7Web Development & Management 8Weekly Strategy Sessions + Daily Slack

The engine

One system from first click to booked revenue.

01 // HIGH-INTENT CAPTURE

We show up where buyers are already searching.

Google Search, Local Services Ads and Maps catch people ready to call. Meta reaches them before they start comparing.

Google Ads

Maps + GBP

Local Services

Meta Ads

02 // SPEED-TO-LEAD

Speed-to-lead

Every form and call lands in your CRM with an instant text-back.

03 // PAGES THAT CONVERT

Pages that convert

Fast landing pages built, hosted and tested on your brand.

04 // WEEKLY REPORTING

Weekly reporting

Cost per lead, per booking and per sale — reviewed every week.

05 // YOUR ACCOUNTS

Your accounts

Ad accounts, pages and data stay 100% yours. Month to month.

Ad creative

Ads written for the customer you actually want.

Tap an industry to see how a campaign looks in the feed and how the numbers move down the funnel.

Summit Heating & Air

Every click traced to a job on your calendar.

Ad clicks

Search, Maps, LSA, Meta

Calls & forms

Tracked and recorded

Booked jobs

Text-back in seconds

Revenue

Reported weekly

Let’s make it happen

Add Meta Ads to your stack.

Let’s scope Meta Ads around your goals, with one professional team and clear reporting.

Get my marketing plan Talk to a strategist

A tailored proposal
Clear scope and reporting
Your accounts stay yours