What 'good' actually looks like in your industry.
Free benchmark report: cost per lead, ROAS, conversion rate, and Map Pack rank averages across local service businesses, healthcare, real estate, and more.
- A plan built for you
- One professional team
- Your accounts stay yours
Why benchmarks matter
Most owners have no idea what 'good' looks like in their vertical. They know the leads cost too much — but compared to what? Benchmarks turn gut feel into a measurable target. If your HVAC cost per call is $48 and the vertical median is $32, that's a clear, fixable gap. If your real estate Meta lead is $11 and the median is $14, you're winning and shouldn't change a thing.
Inside the report
- Cost per lead by vertical (HVAC, dental, real estate, legal, coaching, SaaS, e-comm…)
- Average ROAS for B2C and B2B Meta + Google campaigns
- Landing-page conversion-rate benchmarks (form vs. call vs. booking)
- Map Pack saturation by metro size and population density
- Local Services Ads cost per booked job by service category
- Google Business Profile call and direction-click benchmarks
Sample medians (national)
| Vertical | Cost / lead (Google) | Conv. rate |
|---|---|---|
| HVAC / plumbing / electrical | $28–$58 | 9–14% |
| Dental / orthodontics | $45–$95 | 6–10% |
| Real estate (buyer leads) | $10–$22 | 3–6% |
| Legal (consumer) | $80–$220 | 5–9% |
| B2B services | $60–$180 | 4–8% |
| Coaching / online programs | $8–$26 | 10–18% |
How to get the full report
Request the report on your strategy call and we'll send the version for your industry, your metro, and your business size — including the source data and methodology.
Let’s make it happen
Your next chapter starts here.
Your marketing department, handled by professionals. Let’s build a focused plan for your business.
- A tailored proposal
- Clear scope and reporting
- Your accounts stay yours