Marketing guides for Local Service Businesses.
Plumbers, electricians, HVAC, roofers, contractors, cleaners — anyone who shows up at a customer's door.
- 5 guides on this shelf
- Official sources cited
- Written by the Sakativa team
Local Services Ads vs Google Search Ads: Which Comes First?
How Google Local Services Ads differ from Search ads, how each charges, and which a local business should launch first for booked calls.
Google Business Profile Checklist for More Map Pack Calls
A practical Google Business Profile checklist: categories, services, photos, reviews and posts that help local businesses earn Map Pack calls.
A Simple Meta Ads Creative Testing Framework for Lead Gen
How to test Facebook and Instagram ad creative for lead generation: one variable at a time, enough budget, and judging on cost per qualified lead.
SEO Basics for Service Business Websites That Actually Rank
The on-page SEO basics service business websites need: one page per service and location, clear titles, fast pages and helpful answers.
How to Set a Marketing Budget You Can Actually Measure
A simple way to set a marketing budget from your average job value, close rate and target cost per customer, and how to measure it monthly.
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