Process

How we plug in.

From kickoff call to weekly rhythm — here's exactly how a Sakativa engagement runs.

Why process matters

Most marketing engagements lose steam not because the work is wrong but because the cadence breaks. Calls get rescheduled, dashboards stop being read, weeks turn into months. Sakativa's process is built around a non-negotiable weekly rhythm — kickoff in 14 days, weekly strategy thereafter, quarterly resets — so the work compounds instead of drifting.

Onboarding (14 days)

1

Day 1–3 — Access & audit

We get access to your Google Ads, Meta, GBP, GA4, and site. Full audit completed. KPI doc signed off in writing.

2

Day 4–10 — Build & launch

Campaigns built on Google, Meta, and LSA. GBP rebuilt. Server-side GTM and Conversions API deployed. Website conversion fixes shipped.

3

Day 11–14 — Go live

All 8 channels live and instrumented. Live dashboard open. First weekly strategy call on the calendar.

Ongoing rhythm (every week, every month)

1

Weekly strategy call

30 minutes on Zoom, reviewing live dashboards, agreeing on next-week priorities. Same time every week.

2

Daily optimization

Bids, creative refreshes, content, GBP posts, negative keywords, landing-page tweaks — handled by your team between calls.

3

Quarterly reset

Every 90 days we step back, look at the trend lines, and rebuild the next 90-day roadmap with you.

What's never negotiable

  • Weekly 30-min strategy call (we'll reschedule but never skip)
  • Senior strategist on the account — not a delegated account manager
  • Live dashboard always on, always honest
  • Monthly written summary for stakeholders
  • Quarterly performance review against the guarantee baseline

Common questions

What if we need more than 30 minutes a week?+

Add hoc time goes through Slack — answers same-day during business hours. If you need a longer working session, we book one.

Who do I actually talk to?+

Your strategist. Same person every week. They have direct access to specialists on Google, Meta, SEO, GBP, and web — but you don't have to coordinate that.

What if we hit a crisis mid-quarter?+

We re-prioritize same-day. If a Google account gets suspended, a website goes down, or a competitor moves aggressively — we drop other work to triage.

Ready to plug it in?

Get all 8 services for $1,999/month. Book a 15-minute strategy call and we'll show you exactly how it works for your business.

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